Kathmandu, Nepal – September 7, 2023

 

In a significant development, Nepal's Minister of Culture, Tourism, and Civil Aviation, Sudhan Kirati, has called for the global promotion and branding of Nepali culture. Speaking at the "Honoring and Awards Presentation" ceremony, organized by the Khemraj Gurung Trust, Minister Kirati underlined the immense potential Nepal holds as a cultural and natural treasure on the world stage.

 

Nepal, often referred to as a "diamond and gold" of culture and nature, boasts a rich tapestry of attractions, including the world's highest peak, Mount Everest, the birthplace of Gautam Buddha, the sacred Pashupatinath Temple, the majestic Himalayan mountain range, and a diverse geography encompassing mountains and plains. It is a land that celebrates a multitude of languages and cultures, making it a unique destination for global tourists.

 

Minister Kirati stressed the importance of harnessing Nepal's iconic landmarks and cultural diversity to establish a distinct global identity. He believes that by doing so, Nepal can significantly boost its tourism industry and enhance its position in the international arena.

 

One of the key points highlighted by Minister Kirati was the economic potential of Nepal's vast forests, diverse flora, and abundant water resources. He emphasized the need for sustainable utilization to drive economic growth while preserving the country's natural heritage.

 

Furthermore, Sudhan Kirati expressed his appreciation for the contributions of Nepal's artists and musicians in promoting the nation's identity on the global stage. He called for official recognition and support from the government to further encourage their efforts.

 

In conclusion, Minister Sudhan Kirati's vision for branding Nepali culture and heritage on a global scale is poised to not only attract international tourists but also strengthen Nepal's economy and international presence. This strategic move is expected to boost tourism, generate foreign exchange, and showcase Nepal's unique cultural and natural assets to the world.